Blog
Time to level up your GTM knowledge
Definitional writing for people evaluating this category, and contrarian writing for people who have already been sold to twice this week.
Library
55 posts
Sales stack
The sales tech stack for a 10-person B2B team in 2026.
73% of B2B teams report tool overlap that wastes £1,800 per rep per year. A 10-person sales team does not need 12 tools. It needs four core layers…
Cameron Evans
16 Jun 2026 · 7 min read
Targeting
What is lead generation?
Lead generation is the process of identifying and attracting potential customers. In B2B, it covers everything from cold email and LinkedIn…
Cameron Evans
18 Apr 2026 · 4 min read
Outbound
Cold email subject lines that work in 2026: 30 examples and the framework behind them.
The best cold email subject line in 2026 is not clever. It is specific. Buyers have been trained by years of mass outreach to filter generic…
Cameron Evans
15 May 2026 · 6 min read
Company news
Haku review 2026: honest verdict on the signal intelligence platform.
This review is written by the founder of Haku. That means it is not independent — but it also means it is more specific and more honest about…
Cameron Evans
15 Jun 2026 · 7 min read
Targeting
What is an ICP?
ICP stands for Ideal Customer Profile. It is the description of the type of company most likely to buy your product, get genuine value from it, and…
Cameron Evans
30 Apr 2026 · 4 min read
Sales stack
HubSpot vs Salesforce 2026: the honest comparison for B2B sales teams.
For a 25-person B2B sales team in 2026, HubSpot costs roughly £20,000 to £35,000 per year all-in. Salesforce costs £50,000 to £100,000 — before…
Cameron Evans
8 May 2026 · 9 min read
Outbound
What is outbound sales?
Outbound sales is when a company proactively reaches out to potential customers rather than waiting for them to come to you. It is the fastest way…
Cameron Evans
14 Apr 2026 · 4 min read
Team building
What is an SDR?
SDR stands for Sales Development Representative. It is the role responsible for prospecting, outreach, and booking qualified meetings — the top of…
Cameron Evans
1 May 2026 · 5 min read
Strategy
The best outbound sales strategy for B2B teams in 2026.
The outbound playbook that worked in 2021 — buy a database, load a sequence, spray and pray — produces a 1 to 2% reply rate in 2026. The teams…
Cameron Evans
26 May 2026 · 9 min read
Outbound
How to scale a sales team without hiring more SDRs.
Hiring another SDR is the most expensive, slowest, and most fragile way to scale outbound pipeline. Ramp time is three months. Attrition is high.…
Cameron Evans
12 May 2026 · 8 min read
Team building
How to set up outbound for a new sales team in 2026.
You have just hired your first sales rep — or your first few. The instinct is to get them on the phone immediately. The reality is that sending…
Cameron Evans
9 Apr 2026 · 9 min read
Data quality
How to choose a B2B data provider in 2026: the honest buyer's guide.
Every B2B data provider claims 91% accuracy or higher. Apollo claims 91%. ZoomInfo claims 95%. Lusha claims 97%. Independent testing consistently…
Cameron Evans
22 Apr 2026 · 7 min read
Outbound
How to build a predictable outbound pipeline in 2026.
Predictable pipeline is not a volume problem. Every sales leader who has tried to solve pipeline unpredictability by increasing activity has…
Cameron Evans
2 Jun 2026 · 9 min read
Team building
Why are my SDRs not booking meetings?
Your SDRs are sending emails, making calls, running sequences. The calendar is still empty. Before you rewrite the script, redesign the cadence, or…
Cameron Evans
29 May 2026 · 8 min read
Sales stack
Best sales intelligence tools for growing B2B teams in 2026.
Most sales leaders buy the wrong sales intelligence tool for the same reason: they evaluate features when they should be evaluating which problem…
Cameron Evans
9 Jun 2026 · 10 min read
Comparison
Haku vs Clay: which is right for your outbound team in 2026?
Clay is the most powerful B2B enrichment tool in the market. It has 150+ data providers, a passionate community, a 4.7 G2 rating, and workflows…
Cameron Evans
12 Jun 2026 · 9 min read
Comparison
Haku vs Gojiberry: signal intelligence vs LinkedIn-only outreach.
Gojiberry is one of the most interesting new entrants in signal-based outbound — bootstrapped to $1M ARR in nine months, genuinely good at what it…
Cameron Evans
7 May 2026 · 7 min read
Comparison
Haku vs Apollo: which is right for your outbound team?
Apollo is the most widely used B2B contact database in the world. Haku is a signal intelligence platform built to solve the problem Apollo was…
Cameron Evans
3 Jun 2026 · 8 min read
Company news
What is Haku?
Haku is a B2B sales intelligence platform that tells outbound teams who to contact today and why — not just who exists in their market. It monitors…
Cameron Evans
16 Apr 2026 · 4 min read
AI in sales
How to actually enable your sales team with AI in 2026.
The average B2B sales rep uses more than ten tools every day and hits quota less than 30% of the time. AI sales enablement is not the answer to…
Cameron Evans
19 May 2026 · 9 min read
Sales stack
The best Cognism alternative in 2026 — and why teams are looking.
Cognism is the gold standard for EMEA phone-verified contact data. It is also £15,000 a year minimum with no published pricing, no built-in…
Cameron Evans
28 Apr 2026 · 8 min read
Sales stack
What is a CRM?
CRM stands for Customer Relationship Management. A CRM is the software platform a sales team uses to store contact records, track pipeline stages,…
Cameron Evans
14 May 2026 · 4 min read
Sales stack
Best CRM for B2B sales teams in 2026: Attio, HubSpot, Pipedrive, Close, and Salesforce compared.
Five CRMs. Five very different philosophies. Picking the wrong one costs you six months of data migration, a team that works around the tool…
Cameron Evans
20 Jun 2026 · 10 min read
Strategy
What is GTM?
GTM stands for go-to-market. A GTM strategy is the plan a company uses to bring a product to market and acquire customers. It is not a marketing…
Cameron Evans
20 Jun 2026 · 4 min read
Team building
GTM Engineer: the most in-demand role in B2B in 2026.
GTM Engineer job postings grew 205% year over year in 2025 and crossed 3,000 open roles on LinkedIn by January 2026. It is not a buzzword. It is…
Cameron Evans
20 Jun 2026 · 8 min read
Outbound
How to scale outbound from 0 to £1M ARR.
I built the outbound motion that took Haku from zero to its first meaningful ARR. Here is the exact sequence — what to do first, what to skip…
Cameron Evans
20 Jun 2026 · 10 min read
Outbound
How to write a cold email that gets replies in 2026.
The average cold email gets a 3.43% reply rate. Top performers hit 10% or more. The gap is not the subject line, the CTA, or the follow-up cadence.…
Cameron Evans
19 Jun 2026 · 8 min read
Sales stack
The best Apollo.io alternative in 2026 — and why teams are moving on.
Apollo claims 91% email accuracy. Real-world testing across thousands of exports puts the number at 65 to 80%, with bounce rates of 32 to 38% on…
Cameron Evans
19 Jun 2026 · 8 min read
Outbound
Multichannel outreach strategy 2026: email, LinkedIn, and phone — done right.
Campaigns using three or more coordinated channels achieve 287% higher purchase rates than single-channel outreach. Most teams know this. Most…
Cameron Evans
19 Jun 2026 · 9 min read
Outbound
B2B outbound sales statistics 2026: cold email, LinkedIn, cold calling & SDR benchmarks.
Every number your team is being measured against was probably set against data from 2021 or 2022. The landscape has shifted significantly since…
Cameron Evans
19 Jun 2026 · 12 min read
Sales stack
What is sales intelligence?
Sales intelligence is the data, signals, and context that tells a sales team who to contact, when to contact them, and why they are likely to buy.…
Cameron Evans
19 Jun 2026 · 4 min read
Outbound
Why your outbound isn’t working — the real reasons.
Most outbound fails for the same seven reasons. None of them are the ones sales leaders spend their time fixing. It is not the subject line. It is…
Cameron Evans
19 Jun 2026 · 9 min read
Sales stack
LinkedIn Sales Navigator in 2026: is it worth £100 a month?
LinkedIn Sales Navigator costs £100 per seat per month. It gives you advanced search filters, lead lists, and InMail credits. What it does not give…
Cameron Evans
17 Jun 2026 · 8 min read
Sales stack
10 GTM tools worth checking out in Q3 2026.
Not ZoomInfo. Not Salesforce. Not the tools every analyst report has named three years running. This is the list of startups, emerging…
Cameron Evans
17 Jun 2026 · 10 min read
Sales stack
Lusha review 2026: the honest verdict on data quality, credits, and the 1.2 Trustpilot score.
Lusha scores 4.3 out of 5 on G2 and 1.2 out of 5 on Trustpilot. Same product, same year, a 3.1 point gap between two review platforms.…
Cameron Evans
14 Jun 2026 · 8 min read
Team building
The modern SDR doesn’t spray and pray. They build, signal, and strike.
The SDR sending 200 cold emails a day is not being replaced by AI. They are being replaced by a different kind of rep — one who posts on LinkedIn,…
Cameron Evans
10 Jun 2026 · 8 min read
Targeting
How to build a B2B prospect list that actually converts.
A list of 5,000 loosely matched contacts will produce fewer replies than a list of 500 tightly targeted ones. The goal is not a big list. It is a…
Cameron Evans
8 May 2026 · 10 min read
Deliverability
The complete guide to cold email deliverability in 2026: mailboxes, warmup, and infrastructure.
Most cold email campaigns fail before a single word is written. The domain is not authenticated. The mailbox was never warmed. The sending limits…
Cameron Evans
15 May 2026 · 15 min read
Company news
Haku raises pre-seed funding from Haatch Ventures.
Cameron Evans
1 Dec 2025 · 2 min read
Data quality
ZoomInfo’s data is stale by the time it reaches your rep.
ZoomInfo verifies contacts. Then it refreshes mid-market and SMB records on a monthly cycle, while B2B contact data decays at 30% annually. By the…
Cameron Evans
22 May 2026 · 7 min read
AI in sales
How to actually enable your sales team with AI.
Most AI sales enablement fails for one reason: teams add tools without removing work. The rep ends up with more software to manage, the same…
Cameron Evans
28 May 2026 · 8 min read
Team building
The company that builds AI is hiring more SDRs than ever. Take note.
Anthropic — the company whose AI you are probably using right now — is actively hiring for two separate SDR Manager roles, each responsible for…
Cameron Evans
3 Jun 2026 · 7 min read
AI in sales
The AI SDR is not your next hire. It’s your next infrastructure decision.
The AI SDR category raised hundreds of millions of dollars on the promise of replacing human sales development reps with software. In 2026, between…
Cameron Evans
6 Jun 2026 · 9 min read
Calling
Cold calling isn’t dead. Your data is.
The average B2B cold call connect rate in 2026 is 5.4%. The top quartile achieves 13.3%. That gap is not explained by better scripts or more…
Cameron Evans
9 Jun 2026 · 7 min read
Signals
How to use buying signals in your outreach — without sounding creepy.
The most common mistake reps make when they discover signal-based selling is the same one every time: they lead with the signal. The signal is not…
Cameron Evans
11 Jun 2026 · 9 min read
Signals
Intent data is guesswork. Public signals are evidence.
The B2B sales industry has spent a decade treating intent data as the gold standard for identifying in-market accounts. The problem is that most…
Cameron Evans
14 Jun 2026 · 8 min read
Data quality
Your bounce rate is not a deliverability problem. It’s a data problem.
High email bounce rates and low phone pick-up rates are treated as facts of life in B2B outbound. They are not. They are the direct, measurable…
Cameron Evans
17 Jun 2026 · 8 min read
Sales stack
The outbound tech stack in 2026 is broken. Here’s what it should look like.
The average B2B sales team runs 8 to 12 tools to execute outbound. Most of them don't talk to each other properly. Most are underused. And the reps…
Cameron Evans
19 Jun 2026 · 8 min read
Sales stack
ZoomInfo is an enterprise tool. Most teams buying it aren’t enterprise.
ZoomInfo is the most comprehensive B2B database ever built. It is also priced for organisations with six-figure data budgets, built primarily for…
Cameron Evans
19 Jun 2026 · 8 min read
Productivity
Your sales reps are selling for less than three hours a day. Here’s where the rest goes.
Salesforce's 2026 State of Sales report puts rep selling time at just 28% of the working week. The other 72% is not laziness — it is the cumulative…
Cameron Evans
19 Jun 2026 · 7 min read
Sales stack
Cognism was the gold standard. Here’s why teams are moving on.
Phone-verified data and real GDPR compliance made Cognism the EMEA default. In 2026 the gaps are harder to ignore.
Cameron Evans
19 Jun 2026 · 7 min read
Targeting
Your ICP is wrong. Here’s how to fix it.
Most ICPs are built from assumptions. The evidence that would make yours accurate is sitting untouched in your CRM.
Cameron Evans
19 Jun 2026 · 8 min read
Sales stack
Clay is powerful. It’s also why your outbound isn’t scaling.
The teams getting full value from Clay are RevOps teams. Without one, you are paying for a Formula 1 car to drive to the supermarket.
Cameron Evans
19 Jun 2026 · 7 min read
Signals
Apollo gives you 275 million leads. That’s your problem.
Most B2B sales tools compete on database size. The teams hitting quota compete on signal quality.
Cameron Evans
19 Jun 2026 · 7 min read
Deliverability
The Deliverability Guide 2026
What actually keeps cold email out of the spam folder in 2026, by Cameron Evans, Founder of Haku.
Cameron Evans
11 Apr 2026 · 14 min read