Control Over Your Go-to-Market

Your GTM strategy in your hands. Not handed off to an agency running it for dozens of other businesses

• –An outsourced agency, meaning your GTM strategy is in someone else's hands
• –You hand over control of how you sound, who you target, and how you reach out
• –Little to no autonomy over the strategies used to drive new business
• –Difficult to course-correct quickly when something isn't working
• –Your outbound motion is one of many they're running simultaneously

• ✓An all-in-one top-of-funnel tool that stays in your hands
• ✓You choose how you go to market, full stop
• ✓You decide how you want to sound when reaching out to prospects
• ✓You set the exact strategies for driving new business
• ✓Full autonomy to adapt, iterate, and own your outbound motion

Deep Company Learning, Built Around Your Business

Haku truly understands your company. Not an agency spreading its attention across hundreds of clients

• –Books meetings for many different businesses across many different sectors
• –Cannot be an expert in your specific market, who you sell to, or what you offer
• –Understanding of your business is surface-level at best
• –Outreach is generalised, not built around your precise value proposition
• –Every rep gets the same generic, assumption-based output

• ✓Reps teach Haku directly: solutions, pain points, case studies
• ✓Upload real outreach examples that have resonated
• ✓Haku learns your voice, tone, and GTM blueprint
• ✓Each rep shapes how Haku represents them in market
• ✓Recommendations grounded in your methodology, not AI trends

Sopro is an outsourced agency. When you work with them, you're handing your go-to-market strategy to a third party that is simultaneously running outbound for dozens of other businesses. You lose control over how you sound, who you target, and how you reach out, and when something isn't working, adapting quickly is not straightforward. As an agency serving many clients across many sectors, they cannot be a genuine expert in your specific market, your solutions, or the pain points your buyers actually face.

Haku puts that control back in your hands. It's an all-in-one top-of-funnel tool where you decide how you go to market, how you want to sound, and which strategies you use to drive new business. Your reps teach Haku directly, uploading case studies, pain points, outreach examples, and messaging guidelines, so every recommendation and every message is grounded in your actual business rather than a generic brief. The result is outbound that reflects exactly who you are and how you sell.