Unpredictable Pricing

Transparent, predictable costs. Not a credit-based model where costs spiral the moment you scale

• –Clay runs on a credit system where almost every action consumes credits, enriching a contact, running a waterfall, pulling data from an integration, triggering an AI prompt
• –Credits are consumed the moment an action runs, even if the output is wrong, incomplete, or not what you intended
• –If you accidentally enrich the wrong column, run a waterfall on too broad a list, or misconfigure a workflow, those credits are gone with no way to reverse the charge
• –Waterfall enrichment across multiple providers, which is one of Clay's core use cases, can burn through credits extremely quickly and unpredictably
• –AI column usage, where Clay uses a language model to research or write content, is charged separately on top of base credits
• –Plans start from $149/month but teams doing meaningful prospecting at scale routinely need significantly higher tiers
• –Budgeting is difficult because costs are tied to usage patterns that are hard to predict until you are already over budget

• ✓Straightforward, predictable pricing with no hidden credit system to monitor or manage
• ✓Haku is an all-in-one top-of-funnel prospecting tool, the only variable is how many leads you need per month
• ✓For example, 1,500 highly qualified, fully researched leads per month is £1,500 per month, nothing more
• ✓All prospecting activity, signal monitoring, enrichment, and outreach is included within that cost
• ✓Scale your prospecting without worrying about costs spiralling unexpectedly
• ✓You always know exactly what you're paying, making budgeting and forecasting straightforward

No Outreach Capability

Data and outreach in one platform. Clay stops at the data, everything after that is your problem

• –Clay is purely a data enrichment and workflow tool, it has no outreach capability whatsoever
• –Once you have enriched your leads, you have to export them into a separate sequencing tool to send a single email or LinkedIn message
• –That means paying for, learning, and managing an additional tool on top of Clay just to execute outreach
• –The data layer and the outreach layer are completely disconnected, creating friction and room for things to fall through the cracks
• –Any changes to your targeting or enrichment logic have to be manually reconciled with your sequencing tool
• –Total cost of Clay plus a sequencing tool is considerably higher than it first appears

• ✓Haku handles the full workflow end to end, from prospecting and enrichment through to multichannel outreach
• ✓Emails and LinkedIn messages are generated and sent directly from the same platform, with no exporting required
• ✓Because Haku has done a deep dive into your business, every message is completely bespoke to the prospect and aligned with your GTM blueprint
• ✓Low-value tasks like LinkedIn connection requests and profile views are fully automated
• ✓One platform, one workflow, one cost, no stitching together separate tools

Steep Learning Curve

Up and running from day one. Clay requires significant technical expertise before it delivers any value

• –Clay is a highly technical, spreadsheet-like tool that requires significant time and expertise to use effectively
• –Building workflows means manually configuring tables, columns, enrichment sources, conditionals, and waterfall logic, none of which is intuitive without a technical background
• –A single misconfigured workflow can produce inaccurate outputs, pull the wrong data, or burn credits without delivering anything useful
• –AI columns, which are central to Clay's research capabilities, require careful prompting and logic to work correctly and still produce inconsistent results without ongoing tuning
• –Most sales reps cannot use Clay independently at all, meaning you need a dedicated RevOps, sales ops, or technical resource to build and maintain workflows on their behalf
• –Onboarding realistically takes weeks, and even experienced users spend significant time debugging workflows that don't behave as expected
• –Ongoing maintenance adds a recurring operational burden, as workflows break when data sources update, integrations change, or enrichment providers adjust their outputs

• ✓Haku was co-founded by a former sales rep, so the product is built specifically for how sales teams actually work, not how technical operators think they should
• ✓Built specifically for sales teams, not technical operators, so any rep can use it from day one
• ✓No formulas, no API configuration, no workflow logic required to get started
• ✓Reps teach Haku about the business in plain language, their solutions, pain points, case studies, and messaging, and Haku does the rest
• ✓Time to value is measured in days, not weeks or months
• ✓No need for a dedicated ops or technical resource just to keep the platform running

Clay is a powerful tool in the right hands, but those hands need to be technical ones. Its credit-based pricing model makes costs difficult to predict and easy to blow through. Credits are consumed the moment an action runs, whether the output is useful or not, and if a workflow is misconfigured or a waterfall runs on too broad a list, those credits are gone with no way to reverse the charge. Waterfall enrichment across multiple providers and AI column usage are both charged separately on top of base credits, meaning costs compound quickly at scale. Beyond pricing, Clay requires significant technical expertise to use at all. Building and maintaining workflows demands an understanding of enrichment logic, conditional column configuration, waterfall sequencing, and API integrations that most sales reps simply do not have. In practice, teams need a dedicated ops or technical resource just to keep Clay functioning, and even then, workflows regularly break when data sources or integrations change. It has no outreach capability whatsoever, so a separate sequencing tool is required on top, adding further cost and creating a disconnect between the data layer and the outreach layer.

Haku is built for sales teams, not operators, and that starts with who built it. Haku was co-founded by a former sales rep, which means every decision in the product reflects how sales teams actually work, not how technical users think they should. Pricing is simple: Haku is an all-in-one top-of-funnel prospecting tool and the only thing you pay for is how many leads you need per month. 1,500 highly qualified, fully researched leads is £1,500 per month, with all prospecting activity, signal monitoring, enrichment, and outreach included. No credits, no surprises. It handles the full workflow in one platform, from prospecting and signal monitoring through to multichannel outreach, generating bespoke emails and LinkedIn messages grounded in a deep understanding of your business and automating the low-value tasks so reps stay focused on selling. Teams are up and running in days with no specialist resource required.