Haku
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Discover where you win and have AI train your team to optimise revenue 

Signal performance, channel performance and top-replying personas, tied back to the accounts they moved. This is the report that closes the loop into stage 01.

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Your market, explained
Everything below responds to these filters
◷
Where your time went
96h tracked across the window
96h
tracked
SaaS 60% 9 meetings
Cybersec 30% 3 meetings
Energy 10% no return yet
62
calls
180
emails
34
LinkedIn
12
meetings
☺
Who says yes
Share of meetings booked, by job title
Sales Director 60%
VP Sales 18%
Head of Revenue 12%
CRO 5%
Growth 5%
Sales Directors are your people. Growth roles rarely bite — worth dropping them from new lists.
→
How long it takes
Touches before someone books
5.9 touches on average
1most land here ↑8+
SaaS books in 5 touches, Cybersec needs 8 — give them different cadence lengths.
⚠
What you hear back
Top objections across 318 connected calls
“We already have a tool”
31%
“No budget this quarter”
24%
“Just send me an email”
19%
“Not the right person”
15%
“Data privacy concerns”
11%
◧
Hooks that landed
Reply rate by signal used in the opener
Hiring SDRs, no RevOps 18.4%
Salesforce, no sequencer 14.1%
Second site opened 9.6%
Funded under 24 months 4.2%
The top hook earns four times the replies of the weakest. The model has already re-weighted on it.
◎
What actually works
Chance of a meeting per touch, by channel
Phone 4.1%
LinkedIn 2.6%
Email 1.0%
When to catch a Sales Director
Answer rate by day and hour
7amMon – Fri6pm
Tue–Wed, 8–9am answers 2.3× better. Your queue currently runs at 11am.

  Who's winning this quarter? 

★
How the team is doing
Open Analytics →
Click a column to sort · click a rep to see their queue
Rep
Touches
Meetings
Rate ↓
Best market
PS Priya Shah Top
388
15
4.4%
SaaS
ON Oliver Nourouzi
612
13
2.4%
SaaS
DO Dana Okafor
455
10
2.4%
SaaS
MB Marco Bellini Needs help
701
8
1.1%
Cybersec
TR Tom Reid Needs help
522
6
1.1%
Energy
Priya books the most with the fewest touches. Marco and Tom are working harder for less — sharing her opener is the quickest fix.

Measure team success and share learnings across the group

See who is converting and on what, then make it everyone's playbook. The hooks, personas and channels working for your best rep become the defaults for the team.

✦

Ask AI where to improve

Put the question in plain English and get quick wins worth testing, drawn from your own outbound rather than from best practice.

"Where are we losing meetings?"
→Move the Cybersec cadence to 8 touches — it books two later than SaaS.
→Drop Growth roles from new lists. 5% of meetings, 14% of the hours.
→Shift the call queue to 8–9am Tue–Wed. Answer rate is 2.3× higher.

What the report answers

01

Which signals earn replies

Reply rate per signal, so you stop paying attention to the ones that only look like intent.

02

Which personas answer

Reply and meeting rates by persona and seniority, per segment of the ICP.

03

Which channels work where

Channel performance split by segment, feeding the cadence order in stage 05.

Next in the loop 01ICP Intelligence 02Account Identification 03Waterfall Enrichment 04Multichannel Engagement 05Deliverability

See how Haku compares to Clay

Haku vs Clay
Reporting — Haku

Discover where you win and have AI train your team to optimise revenue 

Signal performance, channel performance and top-replying personas, tied back to the accounts they moved. This is the report that closes the loop into stage 01.

Book a demo
Your market, explained
Everything below responds to these filters
◷
Where your time went
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tracked
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☺
Who says yes
Share of meetings booked, by job title
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→
How long it takes
Touches before someone books
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1most land here ↑8+
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⚠
What you hear back
Top objections across 318 connected calls
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◧
Hooks that landed
Reply rate by signal used in the opener
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◎
What actually works
Chance of a meeting per touch, by channel
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When to catch a Sales Director
Answer rate by day and hour
7amMon – Fri6pm
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  Who's winning this quarter? 

★
How the team is doing
Open Analytics →
Click a column to sort · click a rep to see their queue
Rep
Touches
Meetings
Rate ↓
Best market
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Priya books the most with the fewest touches. Marco and Tom are working harder for less — sharing her opener is the quickest fix.

Measure team success and share learnings across the group

See who is converting and on what, then make it everyone's playbook. The hooks, personas and channels working for your best rep become the defaults for the team.

✦

Ask AI where to improve

Put the question in plain English and get quick wins worth testing, drawn from your own outbound rather than from best practice.

"Where are we losing meetings?"
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What the report answers

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Next in the loop 01ICP Intelligence 02Account Identification 03Waterfall Enrichment 04Multichannel Engagement 05Deliverability

See how Haku compares to Clay

Haku vs Clay