Data Quality and Coverage

Verified data across 17 providers, built for global coverage. Not a single database where accuracy outside the US can't be relied on

• –A single static database of 321 million records, but accuracy drops significantly outside of the US
• –International records, particularly in Europe and APAC, are far less reliable than their US equivalents
• –One data source means gaps, inaccuracies, and stale records go unchecked and unchallenged
• –No cross-referencing against other providers, so you have no way of knowing how reliable a record actually is
• –Data goes stale quickly and there is no real-time validation to flag it

• ✓Validates every record across 17 different data providers, so accuracy is cross-referenced rather than assumed
• ✓ZoomInfo is one of those 17 providers, alongside sources with stronger international depth
• ✓Regional coverage is never a limitation, whether you're selling in the UK, Europe, APAC, or the US
• ✓Multi-source validation means you only receive records that have been verified, not just indexed
• ✓You only pay for the leads relevant to you, not access to a database of hundreds of millions

Continuous ICP Monitoring vs. Manual List Building

Haku monitors your ICP 24/7 and feeds leads directly into your CRM. Not a static export you build, download, and manage yourself

• –You manually search the database, apply filters, and build your own lists
• –Once a list is exported it immediately starts going stale, with no mechanism to refresh it
• –You are responsible for importing leads into your CRM, deduplicating, and keeping records clean
• –A static, one-time export means you only capture prospects who fit your ICP at that moment in time
• –Any new companies that enter your ICP after the export are missed entirely until you manually search again
• –Significant rep time is lost before a single outreach message is ever sent

• ✓Haku monitors your ICP around the clock, continuously scanning for companies that match your criteria
• ✓As soon as a company shows a relevant signal, Haku surfaces them automatically, you never miss a timely prospect
• ✓Qualified leads are automatically fed directly into your CRM, with no manual exporting, importing, or list management
• ✓Your pipeline stays fresh and current rather than reflecting a snapshot taken weeks ago
• ✓Reps arrive at their desk with leads already waiting, not a blank database to trawl through

Signal Customisation

Track signals that are truly unique to your business. Not generic dropdowns and intent data increasingly driven by bots

• –Signals are limited to a fixed dropdown menu available to every user on the platform
• –Generic triggers like hiring, funding, and job changes are the same ones your competitors are using too
• –Intent data is derived from website visits and Google searches, which sounds compelling but has serious limitations
• –A growing proportion of web traffic is driven by AI bots and crawlers, not real buyers, meaning the signal is often noise
• –Even genuine intent signals only identify the company, not the individual, and the company itself is an estimate based on IP address, which is frequently inaccurate
• –No ability to build signals around your specific market, sector, or ICP criteria

• ✓Create fully custom signals built entirely around what matters to your specific deals
• ✓Track criteria no one else on the platform can, e.g. recent net-zero commitments or published sustainability reports
• ✓Signals are bespoke to your ICP and your market, not pulled from a platform-wide default list
• ✓Surface genuine buying intent based on real, observable business activity rather than inferred browsing behaviour
• ✓Reach prospects at exactly the right moment, before your competitors even know they're in market

Multichannel Cadencing, Not Just Emails

Automate across every channel. ZoomInfo cannot do any outreach whatsoever

• –ZoomInfo has no cadencing capability at all, not email, not LinkedIn, not any channel
• –It is purely a data tool, outreach has to be built, written, and executed entirely separately
• –Reps must manually handle every single touchpoint across every channel from scratch
• –Every LinkedIn connection, message, post like, and email is a manual task sitting on the rep
• –Sales team time is consumed by low-value admin before any actual selling begins
• –There is no connection between the data ZoomInfo provides and the outreach your team runs

• ✓Haku handles the full multichannel sequence from a single platform
• ✓Emails and LinkedIn messages are completely bespoke, written in line with your GTM blueprint
• ✓Low-value tasks like LinkedIn connection requests, profile views, and post likes are fully automated
• ✓The data, the signals, and the outreach are all connected in one workflow, nothing falls between the cracks
• ✓Sales team time is protected for high-value conversations, not administrative busywork
• ✓By handling both data and cadencing in one platform, you remove the need to purchase a separate sequencing tool, reducing your overall tech stack cost

Deep Company Learning, Built Around Your Business

Haku truly understands your company. Not a database with no concept of how you sell

• –Zero customisation around who you are, what you sell, or how you go to market
• –No way to input your value proposition, the pain points you solve, or the solutions you offer
• –Cannot be taught your messaging, your tone, or the way your best reps sound when they reach out
• –Makes no distinction between your business and any other user on the platform
• –Every rep gets the same generic output with no reflection of your actual go-to-market strategy

• ✓Reps teach Haku directly: the solutions you sell, the pain points they solve, and the case studies that prove it
• ✓Upload real outreach examples that have resonated with prospects so Haku learns what good looks like
• ✓Haku learns your voice, your tone, and the GTM blueprint your team follows when selling
• ✓Each rep can shape how Haku represents them individually in market
• ✓Every lead recommendation and every message generated is grounded in your methodology, not platform assumptions

ZoomInfo is a static database of 321 million records. While its US data is strong, accuracy deteriorates considerably outside of America, making it an unreliable source for teams selling into Europe, APAC, or other international markets. You pay for the entire database, manually build and filter your own lists, export them into your CRM, and take on the full responsibility of keeping those records current. The moment a list leaves ZoomInfo it starts going stale, and any new companies entering your ICP go unnoticed until you search again. Its intent data, derived from website visits and Google searches, sounds useful but is increasingly unreliable as AI bots account for a growing share of web traffic. Even genuine signals only point to a company, estimated from an IP address, not the individual behind the visit. Signals beyond that are the same generic dropdown triggers available to every other rep on the platform. And once you have your data, ZoomInfo stops there entirely. It has no cadencing capability of any kind, no email, no LinkedIn, nothing. Every touchpoint is a manual task your reps have to build and execute themselves, in a separate tool, with no connection back to the data. Finally, ZoomInfo has no concept of your business. It cannot be taught your value proposition, your messaging, or your go-to-market approach.

Haku replaces the entire workflow. It validates data across 17 providers, ZoomInfo included, so accuracy and global coverage are never a concern. Instead of one-time exports, Haku monitors your ICP around the clock and automatically feeds qualified leads into your CRM as they show relevant signals, so your pipeline is always live and your reps always have fresh prospects waiting. Those signals are yours to define, whether that's recent net-zero commitments, published sustainability reports, or any other trigger specific to your market, not a list of generic options shared across the platform. Haku then handles the full multichannel sequence from there, generating bespoke emails and LinkedIn messages aligned with your GTM blueprint and automating the low-value tasks so your team stays focused on selling. Because data and cadencing sit in one platform, you also remove the need to buy and manage a separate sequencing tool alongside ZoomInfo, reducing both cost and complexity. And underpinning all of it is a deep understanding of your business, built by your own reps, so every recommendation and every message reflects exactly who you are and how you go to market.