Data Quality and Coverage

Verified data across 17 providers, so no contact falls through the cracks. Not a single siloed database missing everyone who isn't in Lusha

• –A single siloed database, meaning any contact who isn't indexed in Lusha simply doesn't exist for you
• –No cross-referencing against other providers, so gaps in coverage go unnoticed and unaddressed
• –One data source means inaccuracies and stale records have nothing to be checked against
• –You have no visibility into how much of your addressable market Lusha is actually missing
• –Data goes stale with no real-time validation to flag it

• ✓Plugged into 17 different data providers simultaneously, so you are never limited to what one database holds
• ✓Lusha is one of those 17 providers, meaning you still get Lusha's data alongside 16 others
• ✓Contacts who aren't in Lusha but exist in other providers are still surfaced, so far fewer prospects fall through the cracks
• ✓Multi-source validation means every record is cross-referenced for accuracy, not just indexed once and left
• ✓You only pay for the leads relevant to you, not access to an entire database

Continuous ICP Monitoring vs. Manual List Building

Haku monitors your ICP 24/7 and feeds leads directly into your CRM. Not a static export you build, download, and manage yourself

• –You manually search the database, apply filters, and build your own lists
• –Once a list is exported it immediately starts going stale, with no mechanism to refresh it
• –You are responsible for importing leads into your CRM, deduplicating, and keeping records clean
• –A static, one-time export means you only capture prospects who fit your ICP at that moment in time
• –Any new companies that enter your ICP after the export are missed entirely until you manually search again
• –Significant rep time is lost before a single outreach message is ever sent

• ✓Haku monitors your ICP around the clock, continuously scanning for companies that match your criteria
• ✓As soon as a company shows a relevant signal, Haku surfaces them automatically, you never miss a timely prospect
• ✓Qualified leads are automatically fed directly into your CRM, with no manual exporting, importing, or list management
• ✓Your pipeline stays fresh and current rather than reflecting a snapshot taken weeks ago
• ✓Reps arrive at their desk with leads already waiting, not a blank database to trawl through

Signal Customisation

Eliminate manual lead research before every outreach. Without signals, reps are visiting websites and LinkedIn profiles just to find a hook

• –Signals are limited to a fixed dropdown menu available to every user on the platform
• –Generic triggers like hiring, funding, and job changes are the same ones your competitors are already using
• –Intent data is derived from website visits and Google searches, with a growing proportion driven by AI bots rather than real buyers
• –Even genuine intent signals only identify the company, not the individual, and the company is an estimate based on IP address, which is frequently inaccurate
• –With no meaningful signal layer, reps are left manually visiting websites and LinkedIn profiles to work out if a lead is even relevant before outreach begins
• –This manual research adds significant dead time to every single prospect in the pipeline

• ✓Create fully custom signals built entirely around what matters to your specific deals
• ✓Track criteria no one else on the platform can, e.g. recent net-zero commitments or published sustainability reports
• ✓Haku surfaces leads that have already matched your signal criteria, so reps never need to manually research whether a prospect is relevant
• ✓Eliminates the time lost trawling websites and LinkedIn profiles just to qualify a lead before reaching out
• ✓Every lead arrives with a ready-made hook, so reps reach prospects at exactly the right moment with something relevant to say

Full Multichannel Cadencing, Not Just Email

Automate across every channel. Lusha can send emails, but LinkedIn and every other channel is entirely manual

• –Lusha can send automated emails, but that is where its cadencing capability ends
• –No LinkedIn outreach of any kind, connections, messages, profile views, or post engagement all have to be done manually
• –Every non-email touchpoint is a manual task sitting on the rep
• –Sales team time is consumed by low-value admin across channels that Lusha simply cannot touch
• –The automated emails Lusha sends have no grounding in your business, your messaging, or how you go to market

• ✓Haku handles the full multichannel sequence from a single platform
• ✓Because Haku has done a deep dive into your company and the signals it finds, every email and LinkedIn message is completely bespoke to that prospect
• ✓For example: "Hi Adam, I noticed ABC Company are attending XYZ event on 17th August and that a new sustainability report was recently released. In the report, you mentioned..." — reps are never working from a blank canvas and are always leading with relevant, timely outreach
• ✓Low-value tasks like LinkedIn connection requests, profile views, and post likes are fully automated
• ✓The data, the signals, and the outreach are all connected in one workflow, nothing falls between the cracks
• ✓Sales team time is protected for high-value conversations, not administrative busywork
• ✓By handling both data and cadencing in one platform, you remove the need to purchase a separate sequencing tool, reducing your overall tech stack cost

Deep Company Learning, Built Around Your Business

Haku truly understands your company. Not a database with no concept of how you sell

• –Zero customisation around who you are, what you sell, or how you go to market
• –No way to input your value proposition, the pain points you solve, or the solutions you offer
• –Cannot be taught your messaging, your tone, or the way your best reps sound when they reach out
• –Makes no distinction between your business and any other user on the platform
• –Every rep gets the same generic output with no reflection of your actual go-to-market strategy

• ✓Reps teach Haku directly: the solutions you sell, the pain points they solve, and the case studies that prove it
• ✓Upload real outreach examples that have resonated with prospects so Haku learns what good looks like
• ✓Haku learns your voice, your tone, and the GTM blueprint your team follows when selling
• ✓Each rep can shape how Haku represents them individually in market
• ✓Every lead recommendation and every message generated is grounded in your methodology, not platform assumptions

Lusha is a single siloed database. If a contact isn't indexed in Lusha, they don't exist for you, and you have no way of knowing how much of your addressable market you're missing as a result. With one data source and no cross-referencing, inaccuracies and stale records go unchallenged. You manually build and filter your own lists, export them into your CRM, and take on the full responsibility of keeping those records current. The moment a list leaves Lusha it starts going stale, and any new companies entering your ICP go unnoticed until you search again. Its intent data, derived from website visits and Google searches, is increasingly unreliable as AI bots account for a growing share of web traffic, and even genuine signals only point to a company estimated from an IP address, not the individual behind it. On cadencing, Lusha can send automated emails, but that is where it stops. LinkedIn connections, messages, profile views, and post engagement are all manual tasks your reps have to handle themselves. And like any pure data tool, Lusha has no understanding of your business, your value proposition, or how you go to market.

Haku replaces the entire workflow. It is plugged into 17 data providers simultaneously, Lusha included, so you are never limited to what one database holds. Contacts who exist in other providers but not in Lusha are still surfaced, and every record is cross-referenced for accuracy rather than just indexed once. Instead of one-time exports, Haku monitors your ICP around the clock and automatically feeds qualified leads into your CRM as they show relevant signals. Those signals are yours to define, whether that's recent net-zero commitments, published sustainability reports, or any other trigger specific to your market. Haku then handles the full multichannel sequence, generating bespoke emails and LinkedIn messages aligned with your GTM blueprint and automating the low-value tasks so your team stays focused on selling. And because data and cadencing sit in one platform, you remove the need to buy and manage a separate sequencing tool alongside Lusha, reducing both cost and complexity.