Data Quality and Coverage

Verified data across 17 providers, not one. A single database means gaps and inaccuracies go unchecked

• –A single siloed database, meaning any contact not indexed in Cognism simply doesn't exist for you
• –One data source means gaps, inaccuracies, and stale records have nothing to be cross-referenced against
• –You have no visibility into how much of your addressable market Cognism is missing
• –Data goes stale with no real-time validation to flag it
• –You pay for access to the entire database to get to the leads that are actually relevant to you

• ✓Validates every record across 17 different data providers, so accuracy is cross-referenced rather than assumed
• ✓Contacts who exist in other providers but not in Cognism are still surfaced, so fewer prospects fall through the cracks
• ✓Multi-source validation means you only receive records that have been verified, not just indexed once
• ✓You only pay for the leads relevant to you, not access to an entire database

Continuous ICP Monitoring vs. Manual List Building

Haku monitors your ICP 24/7 and feeds leads directly into your CRM. Not a static export you build, filter, and manage yourself

• –You manually search the database, apply filters, and select contacts one by one before you can build a list
• –Even with a direct CRM integration, exporting that list and mapping the fields correctly is a time-consuming manual process
• –Once a list is exported it immediately starts going stale, with no mechanism to refresh it automatically
• –A static, one-time export means you only capture prospects who fit your ICP at that exact moment in time
• –Any new companies that enter your ICP after the export are missed entirely until you manually search again
• –Significant rep time is consumed before a single outreach message is ever sent

• ✓Haku monitors your ICP around the clock, continuously scanning for companies that match your criteria
• ✓As soon as a company shows a relevant signal, Haku surfaces them automatically, you never miss a timely prospect
• ✓Qualified leads are automatically fed directly into your CRM, no list building, no exporting, no field mapping required
• ✓You never even need to think about list management, it happens in the background without any manual input
• ✓Your pipeline stays fresh and current rather than reflecting a snapshot taken weeks ago
• ✓Reps arrive at their desk with leads already waiting, not a blank database to trawl through

Signal Customisation

Track signals that are truly unique to your business. Not generic dropdowns and intent data increasingly driven by bots

• –Signals are limited to a fixed dropdown menu available to every user on the platform
• –Generic triggers like hiring, funding, and job changes are the same ones your competitors are using too
• –Intent data is derived from website visits and Google searches, which sounds compelling but has serious limitations
• –A growing proportion of web traffic is driven by AI bots and crawlers, not real buyers, meaning the signal is often noise
• –Even genuine intent signals only identify the company, not the individual, and the company itself is an estimate based on IP address, which is frequently inaccurate
• –No ability to build signals around your specific market, sector, or ICP criteria

• ✓Create fully custom signals built entirely around what matters to your specific deals
• ✓Track criteria no one else on the platform can, e.g. recent net-zero commitments or published sustainability reports
• ✓Signals are bespoke to your ICP and your market, not pulled from a platform-wide default list
• ✓Surface genuine buying intent based on real, observable business activity rather than inferred browsing behaviour
• ✓Reach prospects at exactly the right moment, before your competitors even know they're in market

Multichannel Cadencing, Not Just Emails

Automate across every channel. Cognism cannot run outreach beyond email

• –Cognism has no multichannel cadencing capability, LinkedIn and every other channel sits outside the platform
• –It is principally a data tool, outreach has to be built, written, and executed largely separately
• –Reps must manually handle every non-email touchpoint across every channel from scratch
• –Every LinkedIn connection, message, post like is a manual task sitting on the rep
• –Sales team time is consumed by low-value admin before any actual selling begins
• –There is no connection between the data Cognism provides and the outreach your team runs

• ✓Haku handles the full multichannel sequence from a single platform
• ✓Emails and LinkedIn messages are completely bespoke, written in line with your GTM blueprint
• ✓Low-value tasks like LinkedIn connection requests, profile views, and post likes are fully automated
• ✓The data, the signals, and the outreach are all connected in one workflow, nothing falls between the cracks
• ✓Sales team time is protected for high-value conversations, not administrative busywork
• ✓By handling both data and cadencing in one platform, you remove the need to purchase a separate sequencing tool, reducing your overall tech stack cost

Deep Company Learning, Built Around Your Business

Haku truly understands your company. Not a database with no concept of how you sell

• –Zero customisation around who you are, what you sell, or how you go to market
• –No way to input your value proposition, the pain points you solve, or the solutions you offer
• –Cannot be taught your messaging, your tone, or the way your best reps sound when they reach out
• –Makes no distinction between your business and any other user on the platform
• –Every rep gets the same generic output with no reflection of your actual go-to-market strategy

• ✓Reps teach Haku directly: the solutions you sell, the pain points they solve, and the case studies that prove it
• ✓Upload real outreach examples that have resonated with prospects so Haku learns what good looks like
• ✓Haku learns your voice, your tone, and the GTM blueprint your team follows when selling
• ✓Each rep can shape how Haku represents them individually in market
• ✓Every lead recommendation and every message generated is grounded in your methodology, not platform assumptions

Cognism is a single siloed database. Even with a direct CRM integration, building a list means manually searching, filtering, selecting contacts, and mapping fields before a single lead lands in your pipeline. The moment that export is done it starts going stale, and any new companies that enter your ICP go unnoticed until you repeat the whole process. Its intent data, derived from website visits and Google searches, is increasingly unreliable as AI bots account for a growing share of web traffic, and even genuine signals only point to a company estimated from an IP address, not the individual behind it. Signals beyond that are the same generic dropdown triggers available to every other rep on the platform. Cognism can send automated emails, but every other channel is entirely manual, meaning reps spend time on low-value LinkedIn admin rather than selling, and the emails that go out have no grounding in your actual business or messaging. Finally, Cognism has no understanding of who you are, what you sell, or how you go to market.

Haku replaces the entire workflow. Instead of manual list building, it monitors your ICP around the clock and automatically feeds qualified leads directly into your CRM the moment they show a relevant signal, with no exporting, importing, or field mapping required. Those signals are yours to define, whether that's recent net-zero commitments, published sustainability reports, or any other trigger specific to your market. Haku then handles the full multichannel sequence, generating bespoke emails and LinkedIn messages completely aligned with your GTM blueprint and automating the low-value tasks so your team stays focused on selling. Because data and cadencing sit in one platform, you remove the need to buy and manage a separate sequencing tool alongside Cognism, reducing both cost and complexity. And underpinning all of it is a deep understanding of your business, built directly by your reps, so every recommendation and every message reflects exactly who you are and how you go to market.