The problem was never your product. It was your targeting.
Haku reads your closed-won history for true fit, builds a propensity model from it, and then keeps rebuilding it as your team sells.
Where intelligence starts
01
Read the CRM
Closed-won, closed-lost, cycle length and deal size are pulled from HubSpot or Attio.
02
Derive the profile
Attributes are weighted by how well they actually predicted revenue, not by how they were described in planning.
03
Re-weight with Effort: Revenue
Track your teams outbound efforts & monitor where your winning in real time.
We gave Haku some of our existing buyers and it seamlessly found ones I had no idea existed and I've been in the industry!
Nigel Watts · Founder
Searching for Silicon
The ICP report
Your CRM data tells a story but it's messy.
Haku finds your true ICP.
Turn your closed-won history into a report you can read and challenge: who actually buys, which attributes carried the revenue, and which personas answered.