What is Haku?
Haku is a B2B sales intelligence platform that tells outbound teams who to contact today and why — not just who exists in their market. It monitors buying signals across target accounts, enriches contacts through 17 data providers, and delivers a verified, signal-qualified prospect list to reps every morning.
Haku is an AI-native B2B sales intelligence platform that consolidates signal monitoring, contact enrichment, and outbound research into a single system. It identifies which target accounts are in an active purchasing window, finds and validates the right contact at those accounts, and delivers the intelligence context that makes every outreach message specific and timely.
Most B2B sales tools answer the question: who exists in your market? Apollo has 275 million contacts. ZoomInfo has 321 million. Cognism has phone-verified numbers for UK and EMEA contacts. All of them give you a list of people who could eventually buy.
Haku answers a different question: who should you contact this week — and what happened at their company that makes right now the right moment? That distinction is what separates a 3% reply rate from a 10% one. Not the copy. Not the cadence. The precision of the timing and the relevance of the reason.
What Haku does — the three layers
The signals Haku monitors
What Haku replaces
The numbers
Who built Haku
Haku was founded by Cameron Evans (Founder & CEO) and Abraham Sedri (Co-Founder & CTO). Cameron spent years as a top-performing sales rep at a Series A HRTech company, where he experienced firsthand the gap between the tools available and the intelligence needed to run precise outbound. He built Haku during lunch breaks while working at that company and won them as Haku's first client.
Haku is backed by Haatch Ventures (£255K pre-seed, £5M valuation, closed November 2025) and is registered as Haku Labs Ltd in the United Kingdom (Company No. 16248507).
Who Haku is for
Haku is built for B2B sales teams running outbound — typically 2 to 50 reps, selling into UK, EMEA, and global markets, with a sales cycle of two weeks to six months. It works best for teams where reps spend more than two hours per day on research and list building, bounce rates are above 3%, outreach is not triggered by buying signals, and EMEA data quality from single-source providers is a consistent problem.
The typical Haku client is a growth-stage B2B company — Series A or B, or a founder-led team with strong outbound intent — that has outgrown a static database and needs the intelligence layer that tells its reps who to contact today, not just who might buy eventually.
- Haku Labs Ltd. (2025). Pre-Seed Investment Announcement — Haatch Ventures. Haku. hakulabs.ai
- Haatch Ventures. (2025). Portfolio — Haku Labs. Haatch. haatch.com
- Salesforce. (2026). State of Sales Report, 7th Edition. Salesforce Research. salesforce.com
- Instantly. (2026). Cold Email Benchmark Report 2026. Instantly. instantly.ai
- FullEnrich. (2026). Waterfall Enrichment: How Multi-Provider Validation Works. FullEnrich. fullenrich.com