Haku

Feed every rep fully researched,
 pre-qualified accounts every day...
on auto pilot.

The model surfaces companies that match, then researches each one against your own buying signals before a rep ever sees it. Fit is evidenced, not assumed.

How pre-qualification works

01

Match against the model

Companies are surfaced from live external data by fit to the propensity model, continuously rather than as a one-off list pull.

02

Research every account

LinkedIn Jobs, Companies House, BuiltWith and the company's own site are read for each account before it enters the queue.

03

Resolve your signals

Each custom signal is checked and evidenced with a source, so a rep can see why the account is here.

Custom research criteria

Qualify every business in your own words.

Not a dropdown of categories. You write the condition you actually care about, however specific, and Haku researches every account against it and reports back with the evidence.

NEW QUALIFICATION CRITERIA
Has an outbound team of 2–10 Uses Oracle EBS Recently moved office Likely to need an IT partner Running Salesforce with no sequencer
Qualifying against this criterion Live
✓ Northwind Logistics Freight · 480 staff · UK Qualified
✓ Vellum Finance Fintech · 260 staff · UK Qualified
✓ Pinecrest Health Healthcare · 510 staff · IE Qualified
✓ Harbor Freight Digital 3PL · 340 staff · UK Qualified
✓ Opal & Co Professional services · 290 staff · UK Qualified
✓ Meridian Freight Freight · 390 staff · UK Qualified
✓ Northwind Logistics Freight · 480 staff · UK Qualified
✓ Vellum Finance Fintech · 260 staff · UK Qualified
✓ Pinecrest Health Healthcare · 510 staff · IE Qualified
✓ Harbor Freight Digital 3PL · 340 staff · UK Qualified
✓ Opal & Co Professional services · 290 staff · UK Qualified
✓ Meridian Freight Freight · 390 staff · UK Qualified
Signals and triggers

Add completely custom buying signals and triggers in your own words.

Signals describe what an account is. Triggers describe what just happened to it. Both carry a weighting, and both feed the score out of 100.

Signal · Featured
Score · 100
Outbound team of 2–10 with no RevOps function
+28
Running a CRM but no sequencing tool
+23
Headcount 250–750, growing above 15%
+20
Decision maker in post under 12 months
+17
Multiple UK sites under one entity
+12
Trigger · Featured
Score · 100
Posted 3+ SDR roles in 30 days
+27
New VP Sales or CRO appointed
+24
Registered a new trading address
+20
Named a competitor tool in a job spec
+17
Filed accounts showing revenue growth
+12
Buying committee

Map the buying committee.

Haku resolves who sits where and who reports to whom, so outreach starts with the people who answer rather than the biggest title.

?
Unmapped
Marcus Hale
Chief Revenue Officer
?
Unmapped
Daniel Okafor
VP Sales
?
Unmapped
Tom Ashworth
Head of Revenue Operations
?
Unmapped
Ellie Brookes
Sales Director, North
?
Unmapped
Mitchell Harrington
SDR Manager
?
Unmapped
Sofia Lind
RevOps Analyst
?
Unmapped
Michael Ole
Sales Systems Manager
Next in the loop 03Waterfall Enrichment 04Multichannel Engagement 05Deliverability 06Reporting 01ICP Intelligence
From the blog

Intent data is guesswork. Public signals are evidence.

Read the article
Account Identification & Mapping — Haku

Feed every rep fully researched,
 pre-qualified accounts every day...
 on auto pilot.

The model surfaces companies that match, then researches each one against your own buying signals before a rep ever sees it. Fit is evidenced, not assumed.

Book a demo

How pre-qualification works

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Custom research criteria

Qualify every business in your own words.

Not a dropdown of categories. You write the condition you actually care about, however specific, and Haku researches every account against it and reports back with the evidence.

NEW QUALIFICATION CRITERIA
Has an outbound team of 2–10 Uses Oracle EBS Recently moved office Likely to need an IT partner Running Salesforce with no sequencer
Qualifying against this criterion Live
✓ Northwind Logistics Freight · 480 staff · UK Qualified
✓ Vellum Finance Fintech · 260 staff · UK Qualified
✓ Pinecrest Health Healthcare · 510 staff · IE Qualified
✓ Harbor Freight Digital 3PL · 340 staff · UK Qualified
✓ Opal & Co Professional services · 290 staff · UK Qualified
✓ Meridian Freight Freight · 390 staff · UK Qualified
✓ Northwind Logistics Freight · 480 staff · UK Qualified
✓ Vellum Finance Fintech · 260 staff · UK Qualified
✓ Pinecrest Health Healthcare · 510 staff · IE Qualified
✓ Harbor Freight Digital 3PL · 340 staff · UK Qualified
✓ Opal & Co Professional services · 290 staff · UK Qualified
✓ Meridian Freight Freight · 390 staff · UK Qualified
Signals and triggers

Add completely custom buying signals and triggers in your own words.

Signals describe what an account is. Triggers describe what just happened to it. Both carry a weighting, and both feed the score out of 100.

Signal · {{ industryLabel }}
Score · 100
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{{ r.w }}
Trigger · {{ industryLabel }}
Score · 100
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{{ r.w }}
Buying committee

Map the buying committee.

Haku resolves who sits where and who reports to whom, so outreach starts with the people who answer rather than the biggest title.

?
Unmapped
Marcus Hale
Chief Revenue Officer
?
Unmapped
Daniel Okafor
VP Sales
?
Unmapped
Tom Ashworth
Head of Revenue Operations
?
Unmapped
Ellie Brookes
Sales Director, North
?
Unmapped
Mitchell Harrington
SDR Manager
?
Unmapped
Sofia Lind
RevOps Analyst
?
Unmapped
Michael Ole
Sales Systems Manager
Next in the loop 03Waterfall Enrichment 04Multichannel Engagement 05Deliverability 06Reporting 01ICP Intelligence
From the blog

Intent data is guesswork. Public signals are evidence.

Read the article