The model surfaces companies that match, then researches each one against your own buying signals before a rep ever sees it. Fit is evidenced, not assumed.
Companies are surfaced from live external data by fit to the propensity model, continuously rather than as a one-off list pull.
LinkedIn Jobs, Companies House, BuiltWith and the company's own site are read for each account before it enters the queue.
Each custom signal is checked and evidenced with a source, so a rep can see why the account is here.
Not a dropdown of categories. You write the condition you actually care about, however specific, and Haku researches every account against it and reports back with the evidence.
Signals describe what an account is. Triggers describe what just happened to it. Both carry a weighting, and both feed the score out of 100.
Haku resolves who sits where and who reports to whom, so outreach starts with the people who answer rather than the biggest title.
The model surfaces companies that match, then researches each one against your own buying signals before a rep ever sees it. Fit is evidenced, not assumed.
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Not a dropdown of categories. You write the condition you actually care about, however specific, and Haku researches every account against it and reports back with the evidence.
Signals describe what an account is. Triggers describe what just happened to it. Both carry a weighting, and both feed the score out of 100.
Haku resolves who sits where and who reports to whom, so outreach starts with the people who answer rather than the biggest title.