Signal Customisation

Track signals unique to your business. Not a fixed feed everyone on the platform already sees

• –Fixed signal categories: job changes, social activity, hiring, funding, competitor mentions
• –Same signal library available to every team on the platform
• –"Custom" intent signals still run inside Amplemarket's pre-built signal types
• –No way to describe a truly novel trigger in plain English and have it built for you
• –Signal feed is broad and generic, not shaped around one ICP's buying logic

• ✓Free-type any custom signal in plain English — Haku builds it
• ✓Track criteria no one else is watching — e.g. evidence of workspace OS initiatives a prospect has
• ✓Signals bespoke to your ICP, not platform defaults shared across accounts
• ✓Every match comes with sources and reasoning shown, so reps trust the lead
• ✓Surface intent your competitors aren't even looking for

Full-Funnel Lead Delivery, Not Just Signals

From signal to validated contact to launched cadence. Not a feed you still have to research and staff yourself

• –Strong all-in-one suite: search, sequences, deliverability, analytics all bundled together
• –Signals surface accounts, but stakeholder mapping and qualification still rest on the rep
• –Seat-based pricing — cost scales with headcount, not with leads delivered
• –Broad database and generalist AI copilot (Duo), built to cover every workflow at once
• –Reps still choose who on an account to contact and why

• ✓Every matched account is auto-mapped to the buying committee — the humans who can say yes
• ✓Contacts waterfalled and validated through 15+ providers before they ever reach a rep
• ✓Pay for leads delivered, not per seat — no per-rep licence fees
• ✓Reps teach Haku their solutions, case studies and messaging so cadences launch already sounding like them
• ✓One narrow loop — signal to mapped stakeholder to validated contact to launched cadence — rather than a general-purpose toolkit

Amplemarket is a broad, all-in-one sales engagement platform — search, signals, multichannel sequencing and deliverability tooling bundled under one AI copilot, Duo. Its intent signals span social activity, job changes, competitor reviews, hiring and more, but they're drawn from a shared, pre-built signal library rather than a trigger a rep freely describes. Duo learns your company from your CRM and website, and pricing is seat-based, so cost rises with headcount rather than with the leads actually delivered.

Haku is built narrower and more custom by design. Instead of choosing from a fixed signal set, you describe the exact trigger that matters to your deals in plain English, and Haku searches hundreds of sources to find it — showing its reasoning and sources for every match. From there it automatically maps the buying committee, waterfalls contacts through 15+ providers for validated emails and mobiles, and launches multichannel cadences drafted in the voice reps teach it. Pricing is built around a monthly pot of validated leads rather than per-seat licences, so teams pay for outcomes delivered, not headcount.