Haku

Find your true ICP and feed your team the perfect leads every day

Analyse your CRM, find the perfect accounts and run outbound all in one place.

Qualified accounts · live
Streaming
N
Northwind Logistics Hiring
4 SDR roles posted in 11 days, no RevOps function
94/100
V
Vellum Finance Stack
Salesforce named in job spec, no sequencer detected
88/100
P
Pinecrest Health Expansion
Second UK trading address registered this quarter
82/100
H
Harbor Freight Digital Leadership
New VP Sales appointed 6 weeks ago
79/100
K
Kestrel Data Funding
Series A closed, sales headcount up 40%
91/100
A
Arden & Co Hiring
HR Director role open, headcount growing 22%
76/100
M
Meridian Freight Tech
Moved from Oracle EBS to a cloud ERP
85/100
S
Solstice Energy Office
Relocated HQ, IT partner tender expected
72/100
N
Northwind Logistics Hiring
4 SDR roles posted in 11 days, no RevOps function
94/100
V
Vellum Finance Stack
Salesforce named in job spec, no sequencer detected
88/100
P
Pinecrest Health Expansion
Second UK trading address registered this quarter
82/100
H
Harbor Freight Digital Leadership
New VP Sales appointed 6 weeks ago
79/100
K
Kestrel Data Funding
Series A closed, sales headcount up 40%
91/100
A
Arden & Co Hiring
HR Director role open, headcount growing 22%
76/100
M
Meridian Freight Tech
Moved from Oracle EBS to a cloud ERP
85/100
S
Solstice Energy Office
Relocated HQ, IT partner tender expected
72/100
Researched against your own signals 340 qualified this week
Revenue teams running on Haku
Sweep
Aprile
Fifty
JAG UFS
Searching for Silicon
Bluebridge One
Arcanum
Mooncomputers
Covalent Systems
Frequency
SalesGen
Ecovision
Sweep
Aprile
Fifty
JAG UFS
Searching for Silicon
Bluebridge One
Arcanum
Mooncomputers
Covalent Systems
Frequency
SalesGen
Ecovision
Client
Our team can spend less time on time-consuming research and more time having meaningful conversations, building relationships and creating genuine sales opportunities.
Charlie Wilcox
Charlie Wilcox · Head of Sales
JAG UFS
45
Accounts engaged out of 900 in the first 30 days
7
Proposals sent
5%
Response rate
Custom research criteria

Qualify every business in your own words.

Not a dropdown of categories. You write the condition you actually care about, however specific, and Haku researches every account against it and reports back with the evidence.

NEW QUALIFICATION CRITERIA
Has an outbound team of 2–10 Uses Oracle EBS Recently moved office Likely to need an IT partner Running Salesforce with no sequencer
Qualifying against this criterion Live
✓ Northwind Logistics Freight · 480 staff · UK Qualified
✓ Vellum Finance Fintech · 260 staff · UK Qualified
✓ Pinecrest Health Healthcare · 510 staff · IE Qualified
✓ Harbor Freight Digital 3PL · 340 staff · UK Qualified
✓ Opal & Co Professional services · 290 staff · UK Qualified
✓ Meridian Freight Freight · 390 staff · UK Qualified
✓ Northwind Logistics Freight · 480 staff · UK Qualified
✓ Vellum Finance Fintech · 260 staff · UK Qualified
✓ Pinecrest Health Healthcare · 510 staff · IE Qualified
✓ Harbor Freight Digital 3PL · 340 staff · UK Qualified
✓ Opal & Co Professional services · 290 staff · UK Qualified
✓ Meridian Freight Freight · 390 staff · UK Qualified
Signals and triggers

Add completely custom buying signals and triggers in your own words.

Signals describe what an account is. Triggers describe what just happened to it. Both carry a weighting, and both feed the score out of 100.

Signal · Featured
Score · 100
Outbound team of 2–10 with no RevOps function
+28
Running a CRM but no sequencing tool
+23
Headcount 250–750, growing above 15%
+20
Decision maker in post under 12 months
+17
Multiple UK sites under one entity
+12
Trigger · Featured
Score · 100
Posted 3+ SDR roles in 30 days
+27
New VP Sales or CRO appointed
+24
Registered a new trading address
+20
Named a competitor tool in a job spec
+17
Filed accounts showing revenue growth
+12
Customer
Haku found accounts we had no reason to look at, and told us why they were ready. Nine days in we were booking meetings off it.
Nigel Watts
Nigel Watts
Founder, Searching for Silicon
42%
Engagement rate
2×
Meetings booked
9
Days to first results
8 hrs
Saved per rep, per week
The waterfall

How the waterfall runs.

Providers are queried one after another in cost and accuracy order. The run stops at the first verified result, and every value is cross-checked against a second source before it reaches your CRM.

US & Canada
77%
Mobile
77%
Email
EMEA
71%
Mobile
84%
Email
LATAM
71%
Mobile
84%
Email
APAC
71%
Mobile
84%
Email
Harriet Vance
Chief Revenue Officer at Northwind Logistics · Leeds, UK
northwind.co.uk · 480 staff · Freight
✉ searching… ✉ h.vance@northwind.co.uk ☏ searching… ☏ +44 7700 900412
01 Company & person profile checking… ✓ Profile found
02 FullEnrich checking… ✓ Email found · verified
03 Ocean.io checking… ✓ Firmographics matched
04 Provider 03 checking… ✕ Not found
05 Provider 04 checking… ✕ Invalid email
06 Provider 05 checking… ✓ Mobile found · verified
··· 20+ data providers in the waterfall ···

AI Email, LinkedIn and phone,
all-in-one

Email that lands in the inbox

Dedicated domains, warmed mailboxes and per-mailbox send caps, managed alongside the cadence rather than bolted on.

Sending health
Inbox placement 95%
Warm-up day 14 of 21
Bounce rate 0.4%

LinkedIn outreach on autopilot

Connection requests, follows and messages sequenced from the score, at human pace and inside safe daily limits.

LinkedIn queue
Connection sent Harriet Vance
Accepted 2 days later
Message queued step 3 of 7

Power Dialer for outbound call sessions

Work a whole list in one sitting. The dialer moves on the moment a call ends, with no manual dialling between prospects.

+
148 in the queue
☏

AI call outcome prediction

Haku listens to the call and classifies how it ended — booked, busy, worth a follow up — so the outcome is logged without the rep touching a picklist.

Call outcome
Booked 0.71
Worth a follow up 0.22
Busy, retry later 0.07

Call recording and transcription

Competitors heard 2×
Timing objection overcome
Stack qualified
Pain qualified
Booked for Tuesday next week
00:42 — "we're already tooled, but the RevOps gap is real"

Discover where you win and have AI train your team to optimise revenue with AI feedback and reporting

Your market, explained
Everything below responds to these filters
◷
Where your time went
96h tracked across the window
96h
tracked
SaaS 60% 9 meetings
Cybersec 30% 3 meetings
Energy 10% no return yet
62
calls
180
emails
34
LinkedIn
12
meetings
☺
Who says yes
Share of meetings booked, by job title
Sales Director 60%
VP Sales 18%
Head of Revenue 12%
CRO 5%
Growth 5%
Sales Directors are your people. Growth roles rarely bite — worth dropping them from new lists.
→
How long it takes
Touches before someone books
5.9 touches on average
1most land here ↑8+
SaaS books in 5 touches, Cybersec needs 8 — give them different cadence lengths.
⚠
What you hear back
Top objections across 318 connected calls
“We already have a tool”
31%
“No budget this quarter”
24%
“Just send me an email”
19%
“Not the right person”
15%
“Data privacy concerns”
11%
◧
Hooks that landed
Reply rate by signal used in the opener
Hiring SDRs, no RevOps 18.4%
Salesforce, no sequencer 14.1%
Second site opened 9.6%
Funded under 24 months 4.2%
The top hook earns four times the replies of the weakest. The model has already re-weighted on it.
◎
What actually works
Chance of a meeting per touch, by channel
Phone 4.1%
LinkedIn 2.6%
Email 1.0%
When to catch a Sales Director
Answer rate by day and hour
7amMon – Fri6pm
Tue–Wed, 8–9am answers 2.3× better. Your queue currently runs at 11am.
Haku — the AI data layer for revenue teams
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Find your true ICP and feed your team the perfect leads every day

Analyse your CRM, find the perfect accounts and run outbound all in one place.

Qualified accounts · live
Streaming
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Researched against your own signals 340 qualified this week
Revenue teams running on Haku
{{ name }}
Client
Our team can spend less time on time-consuming research and more time having meaningful conversations, building relationships and creating genuine sales opportunities.
Charlie Wilcox
Charlie Wilcox · Head of Sales
JAG UFS
{{ c.v }}
{{ c.k }}
Custom research criteria

Qualify every business in your own words.

Not a dropdown of categories. You write the condition you actually care about, however specific, and Haku researches every account against it and reports back with the evidence.

NEW QUALIFICATION CRITERIA
Has an outbound team of 2–10 Uses Oracle EBS Recently moved office Likely to need an IT partner Running Salesforce with no sequencer
Qualifying against this criterion Live
✓ Northwind Logistics Freight · 480 staff · UK Qualified
✓ Vellum Finance Fintech · 260 staff · UK Qualified
✓ Pinecrest Health Healthcare · 510 staff · IE Qualified
✓ Harbor Freight Digital 3PL · 340 staff · UK Qualified
✓ Opal & Co Professional services · 290 staff · UK Qualified
✓ Meridian Freight Freight · 390 staff · UK Qualified
✓ Northwind Logistics Freight · 480 staff · UK Qualified
✓ Vellum Finance Fintech · 260 staff · UK Qualified
✓ Pinecrest Health Healthcare · 510 staff · IE Qualified
✓ Harbor Freight Digital 3PL · 340 staff · UK Qualified
✓ Opal & Co Professional services · 290 staff · UK Qualified
✓ Meridian Freight Freight · 390 staff · UK Qualified
Signals and triggers

Add completely custom buying signals and triggers in your own words.

Signals describe what an account is. Triggers describe what just happened to it. Both carry a weighting, and both feed the score out of 100.

Signal · {{ industryLabel }}
Score · 100
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{{ r.w }}
Trigger · {{ industryLabel }}
Score · 100
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{{ r.w }}
Customer
Haku found accounts we had no reason to look at, and told us why they were ready. Nine days in we were booking meetings off it.
Nigel Watts
Nigel Watts
Founder, Searching for Silicon
{{ m.v }}
{{ m.k }}
The waterfall

How the waterfall runs.

Providers are queried one after another in cost and accuracy order. The run stops at the first verified result, and every value is cross-checked against a second source before it reaches your CRM.

US & Canada
77%
Mobile
77%
Email
EMEA
71%
Mobile
84%
Email
LATAM
71%
Mobile
84%
Email
APAC
71%
Mobile
84%
Email
Harriet Vance
Chief Revenue Officer at Northwind Logistics · Leeds, UK
northwind.co.uk · 480 staff · Freight
✉ searching… ✉ h.vance@northwind.co.uk ☏ searching… ☏ +44 7700 900412
01 Company & person profile checking… ✓ Profile found
02 FullEnrich checking… ✓ Email found · verified
03 Ocean.io checking… ✓ Firmographics matched
04 Provider 03 checking… ✕ Not found
05 Provider 04 checking… ✕ Invalid email
06 Provider 05 checking… ✓ Mobile found · verified
··· 20+ data providers in the waterfall ···

AI Email, LinkedIn and phone,
all-in-one

Email that lands in the inbox

Dedicated domains, warmed mailboxes and per-mailbox send caps, managed alongside the cadence rather than bolted on.

Sending health
Inbox placement 95%
Warm-up day 14 of 21
Bounce rate 0.4%

LinkedIn outreach on autopilot

Connection requests, follows and messages sequenced from the score, at human pace and inside safe daily limits.

LinkedIn queue
Connection sent Harriet Vance
Accepted 2 days later
Message queued step 3 of 7

Power Dialer for outbound call sessions

Work a whole list in one sitting. The dialer moves on the moment a call ends, with no manual dialling between prospects.

+
148 in the queue
☏

AI call outcome prediction

Haku listens to the call and classifies how it ended — booked, busy, worth a follow up — so the outcome is logged without the rep touching a picklist.

Call outcome
Booked 0.71
Worth a follow up 0.22
Busy, retry later 0.07

Call recording and transcription

Competitors heard 2×
Timing objection overcome
Stack qualified
Pain qualified
Booked for Tuesday next week
00:42 — "we're already tooled, but the RevOps gap is real"

Discover where you win and have AI train your team to optimise revenue with AI feedback and reporting

Your market, explained
Everything below responds to these filters
◷
Where your time went
{{ hoursLabel }} tracked across the window
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tracked
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{{ a.k }}
☺
Who says yes
Share of meetings booked, by job title
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→
How long it takes
Touches before someone books
{{ touches }} touches on average
1most land here ↑8+
{{ touchNote }}
⚠
What you hear back
Top objections across 318 connected calls
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◧
Hooks that landed
Reply rate by signal used in the opener
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◎
What actually works
Chance of a meeting per touch, by channel
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When to catch a Sales Director
Answer rate by day and hour
7amMon – Fri6pm
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