Frequency · Audio technology
How Frequency learned which signals were worth acting on
Thirty-eight signals tracked. Several turned out to predict nothing at all.
38
Signals tracked per account
1
Signal retired for underperformance
18.4%
Reply rate on the top signal
340
Accounts re-ranked
At a glance
Sector
Audio technology
Region
UK & US
On Haku since
2025
Before
Signals were chosen on intuition and never audited. A funding-based trigger had been in use for two years on the assumption that it worked.
What changed
Reporting broke reply rate down per signal. The top signal returned 18.4%; the funding trigger returned 1.4% and was retired with the evidence attached.
The result
Targeting now moves on measured performance. Three hundred and forty accounts were re-ranked after two weeks of reply data, without anyone editing a filter.