I have to say I was especially impressed because Ari’s potential clients are not easy to identify. Our target organizations are often very niche, highly professional, and concentrated in specialized areas of energy, natural resources, technical advisory, and investment. Because of that, I did not go into the it initial discussions thinking Haku could surface many genuinely relevant prospects.
That changed once I started using it.
Haku’s ICP and signal-detection capabilities were much more effective than I expected. The platform was able to identify relevant companies, leads, and market signals with a high degree of accuracy, even within these specialized segments. More importantly, the results were not just broad lists of prospects — they reflected the profiles, decision context, and business characteristics we were actually looking for.
The overall product experience was excellent as well. The workflow was intuitive, the results were actionable, and Haku made it easy to move from defining a target profile to discovering meaningful opportunities.
I had previously trialed Trigify, so I had a useful point of comparison. For our use case, I found Haku considerably more effective, particularly in ICP-based prospect discovery and in identifying relevant signals around potential opportunities. The experience felt more complete and much closer to how we actually think about finding and qualifying prospective clients.
Overall, I came away impressed not only by Haku, but also by the thinking behind it. I believe you and the team are building something genuinely useful for companies that need a more intelligent and practical way to identify the right prospects and understand when and why an opportunity may exist.
As we are planning to scale our outbound activities once we secure our current funding, I can see Haku becoming a very relevant part of how we approach prospect discovery and qualification.
