How JAG UFS replaced exhibition lists with qualified prospects and saved more time than ever
JAG UFS generated cold leads at trade exhibitions and chased them through email and telephone outreach, with separate software for contact details. Thirty days after switching to Haku: 45 of 900 accounts engaged (a 5% response rate) and 7 proposals sent.
Exhibition leads, manual research and a separate contact tool
Before Haku, we relied heavily on trade exhibitions to generate cold leads, which we would then follow up through email and telephone outreach. We also used separate software to find contact details for the individuals we wanted to approach.
The overall process was clunky and extremely time consuming. More importantly, we had very little evidence that the businesses we were contacting were genuinely a good fit for our services, or that the individuals we were approaching were the correct decision-makers. This meant the team could spend a significant amount of time pursuing leads that were unlikely to convert.
Intelligent technology with real people behind it
Haku stood out from the other AI providers we considered because they offered the right balance between intelligent technology and genuine human support. Many AI companies rely heavily on chatbots or training videos, but Haku understood that although we wanted AI to improve our sales approach, we also wanted to work with real people who could support us through training and any initial teething issues.
Fortunately, Haku has delivered exactly what they promised. We had weekly calls with an excellent account manager, any issues were resolved immediately, and when we suggested changes to the system, they were implemented remarkably quickly. This responsiveness has allowed us to build a genuine relationship with the Haku team and gave us confidence that we had chosen the right partner.
Team efficiency and ongoing support
Haku has significantly increased the number of relevant leads our sales team can actively work at any one time. Previously, a considerable amount of time was spent manually researching businesses, searching for contact details and trying to establish whether we were approaching the correct decision-maker. Haku has streamlined this process by providing the team with better-qualified prospects and clearer information from the outset.
As a result, our team can spend less time on time-consuming research and more time having meaningful conversations, building relationships and creating genuine sales opportunities. It has made our entire prospecting process more focused, consistent and scalable.
The support from the Haku team has been equally valuable. They have remained closely involved throughout the process, responding quickly to questions, resolving issues and adapting the system based on our feedback. That combination of improved technology and dependable human support has helped us get much more value from the platform.
The speed of the support after signing
The biggest surprise was the speed and level of personal support we received after signing.
We expected there to be some initial teething issues when introducing a new AI platform into our sales process. However, we did not expect Haku to respond and implement requested changes as quickly as they did.
Rather than providing a standard system and leaving us to work around it, the team listened carefully to our feedback and made improvements at an impressive pace. Their responsiveness and willingness to work closely with us made the platform feel tailored to our requirements and reinforced that we had chosen a genuine long-term partner, rather than simply another software provider.
Our team can spend less time on time-consuming research and more time having meaningful conversations, building relationships and creating genuine sales opportunities.